Should you trust rankings and indices measuring the brand strength or reputation of places?
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Locations
How to measure the success of place branding
A frequent question asked by those in charge of developing and managing the brand of their city, region or country is how to measure the success, or effectiveness, of place branding initiatives. Dr Florian Kaefer, founder and editor of The Place Brand Observer, outlines ideas and answers from the world’s leading thinkers in the field.
Global greenfield investment trends
Crossborder investment monitor
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fDi Markets is the only online database tracking crossborder greenfield investment covering all sectors and countries worldwide. It provides real-time monitoring of investment projects, capital investment and job creation with powerful tools to track and profile companies investing overseas.
Corporate location benchmarking tool
fDi Benchmark is the only online tool to benchmark the competitiveness of countries and cities in over 50 sectors. Its comprehensive location data series covers the main cost and quality competitiveness indicators for over 300 locations around the world.
Research report
fDi Intelligence provides customised reports and data research which deliver vital business intelligence to corporations, investment promotion agencies, economic development organisations, consulting firms and research institutions.
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